• Don't share your style

    Don't dress like the masses. Our unique designs are crafted in short runs & never repeated.

  • Cut out the assembly line

    Each shirt is individually crafted by skilled tailors to guarantee quality that lasts a lifetime.

  • Apparel with heritage

    With 35+ years of sourcing expertise, you'll get limited edition products at mass produced prices.

Join for early access & rewards

Our (Hi)story

Thirty years ago, a production run fit in the back of a Dodge Colt. My father's, in fact, as he drove tirelessly around the Midwest selling clothes to boutiques and regional department stores. Since then, local boutiques have gone extinct and regional retailers have merged & acquired each other, creating mass international conglomerates. Nowadays, men's shirts below $100 are mass-produced in the thousands and distributed globally.

We set out to make a production run that fits in the back of a Dodge Colt again. We grew tired of disposable-quality, homogeneous styles churned out by mass retailers season after season. By using small-batch production, we're able to push the creativity of our designs far beyond what mass retailers are able to do. We're not out to make a good enough shirt for the masses; we're here to make unique shirts for unique people.

Join for early access & rewards

In the Press